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Balanced Living | Corporate Culture | Personal Development | Teamwork | Motivation | Customer Service | Sales


True Colors® is a simple model of personality identification for people of all ages that improves communication through recognition of a person's true character. Utilizing the colors of orange, green, blue and gold to differentiate four basic personality types, True Colors becomes an uncomplicated language for every individual to convey complex ideas very simply.

The core of the system identifies intrinsic values, motivations, self-esteem, sources of dignity and worthiness, causes of stress, communication styles, listening styles, non-verbal responses, language patterns, social skills, learning styles, environmental motivators, cultural appeal, negative mental states, relationship orientation and ethical behaviors.

True Colors' lively and interactive programs have become the easiest and most convenient way of discovering one's strengths, and understanding human behavior. True Colors is used in schools, businesses, corporations, government, and nonprofit organizations, and in people's personal, family, and social interactions.

Since 1978, when Don Lowry founded True Colors, its mission has been to enhance the way we live, work, communicate and interact with those around us at work and in our personal lives. Based on principals of Myers-Briggs and the work of David Keirsey, True Colors has been used by all ethnic groups, translated into nine languages and is not gender-specific.

Over the last 28 years, hundreds of thousands of individuals have experienced the True Colors process, which is widely used in the United States, Canada, Latin America, the United Kingdom and parts of Asia, and is available in multiple languages.

A distinguishing quality of the True Colors programs is the artful blending of education and entertainment into programs that combine audience interaction with insightful materials that inform and delight participants because they are easy to understand, to apply on a daily basis and to retain over a lifetime.

Clients include many Fortune 500 companies, large public school districts, respected higher education institutions, government agencies, and military.

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“ True Colors were a HUGE hit at our Annual Conference this March in Las Vegas. We utilized their presentation as a two-day team building activity during our general sessions to help our attendees identify the differences in personalities. True Colors put on a fantastic performance that all attendees could relate to. Our attendees were buzzing all week about what “color” they were and what “color” their co-workers, spouses, and other attendees were. Thank you True Colors for your fun, entertaining, and educational performances!”
–Michelle Frilow, CMP Director, Conferences and Events, HDI


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