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SPEECH TITLES AND/OR TOPICS   Click Here for Detailed Description

  • Word of Mouth Marketing: 5 Simple Steps
  • Word of Mouth Marketing for: (Customized version)
  • Ethics in Word of Mouth Marketing
  • Consumers in Control: Word of Mouth, Consumer Respect, and Marketers Learning to Live With It


Entrepreneurship | Marketing | Technology


Whenever there's been an innovation in marketing, Andy Sernovitz has been there. An 18-year veteran of the interactive marketing business, he has spent years helping companies learn how to do better marketing.

Mr. Sernovitz teaches word of mouth marketing at Northwestern University, has taught Entrepreneurship at the Wharton School of Business, he has run a business incubator, and started half a dozen companies. He has advised many entrepreneurs, including motivational talks to high school entrepreneurs. GasPedal, his consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark.

Andy Sernovitz created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the days, he ran the Association for Interactive Marketing.

Mr. Sernovitz hosts the Feast for Smart Marketers, a roving dinner for interesting people. He writes an amazing newsletter and blog called "Damn, I Wish I'd Thought of That," and is author of the new book Word of Mouth Marketing: How Smart Companies Get People Talking.

BOOKS    Search For A Book

  • Word of Mouth Marketing: How Smart Companies Get People Talking

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