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A frequently-quoted authority on media culture and hype, Richard Laermer was a years-ago journalist and is today a veteran PR (Public Relations) guy, bestselling author, sought after speaker and trainer, and former co-host of TLC's Taking Care of Business.
Mr. Laermer began his career as a reporter in 1979 and his columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, People magazine, Saturday Review, US Weekly, Interview, New York Post, Rolling Stone, Soho Weekly News, Manhattan, Inc., and Editor & Publisher, among others.
Richard Laermer founded RLM Public Relations in 1991 when he recognized companies' increasing need for effective media representation. He saw clearly that publicists were not grasping the intricacies of their clients' businesses. With many years experience as a journalist, he understood how to deliver results for his clients while respecting the demands placed on overburdened reporters. Over the past 18 years, RLM has gotten results by capitalizing on current and emerging trends. Mr. Laermer received entry in the PR Hall of Fame in 2007.
Richard Laermer is the author of the highly acclaimed Punk Marketing: Get Off Your Ass and Join the Revolution (Harper Collins) and the award winning Full Frontal PR: Getting People Talking About You, Your Business, or Your Product (Bloomberg). Additional titles include TrendSpotting (Penguin), published in 2002, which has been described as "an invaluable trend reference guide" for the new millennium. His Native's Guide to New York series (Norton) has sold over 70,000 copies and is in its fifth edition. His other books include Bargain Hunting in Greater New York (Prima) and Get on with It (Broadway). His latest publication is titled 2011: Trendspotting for the Next Decade and was published by McGraw-Hill last year. He is currently working on a new book, How to Fame: Lessons in Pragmatic Notoriety, to be released later this year.
Mr. Laermer's books have been reviewed and featured on the Today Show, CBS Sunday Morning, CNN, National Public Radio's Marketplace, CNBC, American Airlines' Eye on American, and Fox's Good Day New York. His segment, "Unspun," is a regular feature on NY1 and his columns on the PR business appear in Advertising Age, Adweek, and PR News.
Mr. Laermer is the co-blogger behind the award winning Bad Pitch Blog, the watchdog for the PR industry. He is a featured blogger on The Huffington Post and a contributor to CNN's Money.com.
Richard Laermer's talks on media and marketing have wowed mammoth audiences and intimate groups with seminars and keynotes for civic organizations, marketing groups, PR and sales forces, and corporate gatherings. His clients include UPS, Virgin Atlantic Airways, Media Bistro, REAL Trends Marketing & Technology Conference, International Association of Shopping Centers, Discovery Networks, the International Association of Exhibit Managers, Public Relations Society of America, 92nd Street Y, National Homebuilder's Conference, the National Association of Realtors, Barnes & Noble, Beckman Coulter, Fast Company, and Comcast. In 2008, he was keynote for conferences in India, Turkey, Estonia, Brazil, Guatemala, and Canada.
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