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BiographyScott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It is all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 124,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book UnMarketing: Stop Marketing. Start Engaging became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com. The paperback version is now available, (September 2011) and is followed by his second book, The Book of Business Awesome, (and UnAwesome) How Engaging Your Customers and Employees Can Make Your Business Thrive.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.
“One person even told me he stayed up all night after Scott’s talk to rethink his entire approach to marketing his business. He was that inspired when he left.” – Sloane Kelley, Co-Founder, GeekEnd.
“An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through in 2010? - Tom Moradpour, PepsiCo, International Marketing Director, Pepsi
His clients’ viral marketing videos have been viewed over 60 million
times and he’s recently appeared in the Wall Street Journal, Huffington
Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company
and was just named one of “America’s 10 Marketing Gurus”
by Business Review USA. That plus $5 gets him a coffee anywhere in the world.
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