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Branding | Education | Marketing | Retail | Leadership


Barbara E. Kahn, Ph.D., has been dean of the University of Miami School of Business Administration since 2007. She came to the University of Miami (UM) after 17 years at The Wharton School at the University of Pennsylvania, where she was the Dorothy Silberberg Professor of Marketing, and vice dean and director of the Undergraduate Division. She was also a senior fellow of the Leonard Davis Institute and a faculty member of the Graduate Group in the Psychology Department.

Dr. Kahn is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 50 articles in leading academic journals. Between 1982 and 2006, she was the world's seventh most published author of articles in the most prestigious marketing journals. She also co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket.

Under Dr. Kahn's leadership, the UM School of Business Administration is building an international reputation for excellence. The School has attracted top faculty from some of the world's leading business schools to enhance the caliber of its research and teaching; implemented a number of new and innovative academic programs; and established new partnerships with the business community. In January 2009 the School hosted the University's first Global Business Forum, which brought together some 700 leading executives and other professionals including the CEOs of such multinationals as The Coca-Cola Co. and McDonald's Corporation, among others.

Dr. Kahn has been elected president of the Association of Consumer Research, elected president of the Journal of Consumer Research Policy Board, and selected as a Marketing Science Institute Trustee. She was also area editor at Marketing Scienceand associate editor at the Journal of Consumer Research. She is or has been on the editorial boards of the Journal of Marketing Research, Marketing Science, the Journal of Marketing, the Journal of Consumer Research, the Journal of Behavioral Decision Making and Marketing Letters.

Barbara Kahn received her Ph.D., MBA, and Master of Philosophy degrees from Columbia University, and a BA in English Literature from the University of Rochester.

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  • Grocery Revolution: The New Focus on the Consumer

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