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Economy | Technology | Globalization | Strategic Planning
Jeff Saperstein is an adjunct professor at San Francisco State University Graduate School of Business where he teaches courses in international marketing case studies and marketing planning to an international student body. He teaches business professionals in marketing workshops at University of California Berkeley Extension, JFK University, and Stanford University Professional Development Workshops. Many of these business professionals are in high technology and biotechnology companies. He also teaches marketing workshops to multinational business management executives in Mexico, Columbia, and Venezuela for Technology Training Corp., at the ESCP-EAP European School of Management in Paris, and the Technion in Israel.
Mr. Saperstein has conducted account management workshops for ADWEEK magazine in over 15 US cities to both client and advertising agency executives and advertising workshops for the Jamaica Advertising Association, the Milwaukee Advertising Association, and the San Francisco Advertising Association.
Jeff Saperstein is author of the following books: Creating Regional Wealth in the Innovation Economy, 2002, How to Be a More Effective Account Manager, 1989, and Practical Approaches to Impromptu Speaking, 1988. His newest book, Bust the Silos: Opening Your Organization for Growth, is scheduled for publication in 2010. He has published over 20 articles in business publications on marketing and advertising.
Jeff Saperstein has a B.A. cum laude from City University of New York, Queens College, a Masters of Arts in Communication from Denver University, completed the Columbia University Graduate School of Business Marketing Management Program, and completed the Stanford University Finance for Non Financial Managers Program.
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