STEPHEN FENICHELL

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$7,501 to $15,000
 
TRAVELS FROM: New York

VIDEOS:
No videos listed.

Categories

Branding | Marketing | Corporate Social Responsibility

Biography

Stephen Fenichell is a New York-based author and business consultant and co-author of A New Brand World: Eight Principles For Achieving Brand Leadership in the 21st Century, with former Nike and Starbucks brand manager Scott Bedbury (Viking Press, April 2002). He is also the co-author of Passport To Profits: Why The Next Investment Windfalls Will Be Found Abroad--and How To Grab Your Share (Warner Books 1999) with Templeton Emerging Markets Funds manager Mark Mobius and the sole author of Plastic: The Making Of A Synthetic Century (HarperCollins 1996).

An acknowledged expert on brand building and brand development, Mr. Fenichell is the co-author of What Matters Most: How A Small Group of Pioneers Is Teaching Responsibility to Big Business, and Why Big Business Is Listening with 7th Generation CEO Jeffrey Hollender (Basic Books 2004), an acclaimed history of the international socially-responsive business movement that traces the development of the first socially-responsible brands.

Stephen Fenichell has also collaborated with noted brand guru Erich Joachimsthaler (co-author of the seminal brand text Brand Leadership with David Aaker) on Hidden In Plain Sight: How To Find and Executive Your Company's Next Big Growth Strategy (Harvard Business School Press 2007) and with emerging markets pioneer Antoine Van Agtmael on The Emerging Markets Century: How A New Breed of World-Class Companies is Overtaking the World (Free Press 2007), which traces the rapid development of a group of world-class brands, including Samsung, Hyundai, Televisa and Cemex, out of the cutting-edge competition of the former Third World.

As an editorial and business consultant Mr. Fenichell has worked with McKinsey partner Richard N. Foster on Creative Destruction (Doubleday Currency 2001), Release 2.0 with Internet expert Esther Dyson (Broadway Books 1998), and Enterprise.com with Lotus Corporation CEO Jeffrey Papows (Perseus Books 1998).

Stephen Fenichell's feature articles on business, specializing in marketing and branding, have appeared in Business 2.O, New York, Men's Journal, Forbes/FYI, Met Home, and GQ. His most recent articles for Business 2.0 focused on Pepsi's brand repositioning using Britney Spears, Yahoo's creation of a fiction "voice persona" to engage the attention of the youth market, and Showtime's successful use of a Web based marketing campaign to create buzz around the premier the award-winning Queer as Folk cable series. He has also written for Newsweek International on the grass roots marketing efforts used by the producers of The Blair Witch Project to generate excitement in the youth market prior to the film's launch.

Mr. Fenichell has been interviewed on CNBC's Before the Bell, the History Channel's Modern Marvels, ABC-TV and other media for promotional appearances involving his work, and has been an on-air commentator on popular culture for the Canadian Broadcasting Corporation.

BOOKS    Search For A Book

  • A New Brand World: Eight Principles For Achieving Brand Leadership in the 21st Century
  • Passport To Profits: Why The Next Investment Windfalls Will Be Found Abroad--and How To Grab Your Share
  • Plastic: The Making Of A Synthetic Century
  • What Matters Most: How A Small Group of Pioneers Is Teaching Responsibility to Big Business, and Why Big Business Is Listening

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Marc Slutsky
Marc Slutsky is the Executive Vice President of Street Fighter Marketing in Columbus, Ohio. He has been with the Street Fighter organization since its inception over 25 years ago, first serving as an advisor and consultant then later he
More>>

Sergio Zyman
"Selling more stuff to more people more often for more money more efficiently(TM)" defines marketing success for Sergio Zyman, the man who put the fizz back in Coca-Cola's fortunes, founded a preeminent marketing strategy firm, and authored four books, including
More>>

Speechless Live!

It is estimated that every second, in offices around the globe, some 350 PowerPoint presentations are given (21,000 per minute, 1.26 million per hour). Hapless workers from Cupertino to Chengdu are pinned to their plastic chairs, fighting sleep, while managers,
More>>

Jason Hartman
Jason Hartman is a recognized authority on two subjects near and dear to his heart: personal branding and relationship marketing. He has developing his unique personal branding methodology through which virtually anyone can achieve wealth, notoriety and a high
More>>


TRANSLATE:

The luxury christian louboutin schuhe can make you perfect in your life. I just like Christian Louboutin Schuhe.

Also, while I simply cannot justify the purchase of replica watches based on its complications alone (I'm long past that excuse), a second time zone has become something that I actually use. But would I take these Replica Watches anywhere or is it too ostentatious?

Cartier's achievements in Swiss Fake Rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. You should know men always like watches. They will cost much for fake watches. Sometimes men also like best replica watches in fact. And sometimes you may need replica watches when you went out. The luxury replica watches can make you perfect in your life. I just like Replica Watches for some reasons! Their freedom and importance have enabled the representation of time with replica watches market. The pieces that adhere to the replica watches uk highest standards.You may like designer replica watches online. They are high quality replica watches to men. Its past as an inventor has given rise to a style that favours volume and shapes. All kinds of Replica Watches UK store for sale.