CAM MARSTON

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$7,501 to $15,000
 
 

VIDEOS:

SPEECH TITLES AND/OR TOPICS

  • Four Generations in the Workplace
  • Selling Across the Generations
  • Attracting and Retaining a New Generation of Employees--Management & Human Resources

Categories

Generations and Demographics | Sales

Biography

Cam Marston is the leading expert on the impact of generational characteristics and differences on the workplace and the marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Mr. Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 15 years.

Mr. Marstonís books, articles, columns, and blog describe and analyze the major generations of our time: Matures (born before 1946), Baby Boomers, (born 1946-64), Generation X (born 1965-79), and Millennials (born 1980-2000). He explains how their generational characteristics and differences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.

Cam Marstonís first book, Motivating The "What's In It For Me?" Workforce (2005) explores the characteristics and motivations that each generation brings to the workforce and suggests management tactics applicable to any business setting. His next book, Generational Insights (2010) is a guide to the best practices in managing generational issues. Generational Selling Tactics That Work (2011) is the first book-length study of generational approaches to sales and marketing.

Mr. Marstonís expertise has also been featured in the Wall Street Journal, The Economist, the Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC. He writes a monthly column for Business Alabama and InvestmentNews and has been a featured columnist in Agentís Sales Journal, PROFIT Magazine, and Multi-Housing News, among others. His blog tracks the latest changes and developments in generational issues and demographics.

As a consultant, Cam Marston has provided generational insight and advice to leadership at the nationís most prominent corporations, including American Express, Fidelity, Merrill Lynch, Kellogg, Coca-Cola, Macyís, Warner Brothers, ESPN, Qualcomm, RE/MAX, and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, and the U.S. Army, as well as major professional associations such as the American Bankers Association and the Million Dollar Roundtable. He is an ongoing instructor at Belmont University.

Mr. Marstonís presentations are informative, engaging, and often humorous. He offers concrete demographic research that is tailored to his audience. But he enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the message memorable. Marstonís clients consistently report that his research makes his programs relevant and his presentation style makes them interesting and fun.

Cam Marstonís insights and expertise are the product of 15 years of research and consultation across a wide range of industries as well as his own early-career background in corporate sales and research. He holds a Bachelor of Arts from Tulane University. He is a native and resident of Mobile, Alabama and a proud member of Generation X.

BOOKS    Search For A Book

  • Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group (2011)
  • Generational Insights (2010)
  • Motivating the "What's In It For Me" Workforce

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Karen Friedman
Karen Friedman is one of the leading communication coaches in today's business world. An award-winning television news anchor and reporter who has interviewed thousands of people, she now teaches others how to make the most out of every media
More>>

Ben Casnocha

Ben Casnocha (Ben Kas-no-ka) is an award-winning entrepreneur and author from Silicon Valley. He is coauthor with Linkedin founder/chairman Reid Hoffman of the #1 New York Times bestselling book ďThe Start-Up of You: Adapt to the Future, Invest in Yourself,
More>>

Dudley Flood

Dudley E. Flood was born and reared in Winton, North Carolina. Since 1970, Dr. Flood has lived in Raleigh, North Carolina.

Dr. Flood began his career as a teacher of math, science and English at the eighth grade level. He later
More>>

Marianne Cusato

Marianne Cusato is a designer, author and lecturer in the fields of real estate trends and housing. Her messages speak to the ever-changing needs of homeowners striving to balance the practical requirements of economy and durability with
More>>


TRANSLATE:
Cartier's achievements in Fine fake rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. Its past as an inventor and designer has given rise to a style that favours volume and shapes. The same swiss replica watches drive can be seen in the Maison's technical concepts: their freedom and importance have enabled Cartier to revolutionise the representation of time with replica watches Watchmaking pieces that adhere to the rolex replica Manufacture's highest breitling replica standards.