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Communications | Finance | Leadership | Motivation Cheryl Cran strongly believes that in 2012 and beyond the future is about collaboration, innovation, and leading change. Her presentations on leading change in a fast-paced, technological, and multi-generational workplace include real-life examples and case studies along with practical solutions. Audiences love her direct approach to leadership and strategic management of the generations in the workplace. Ms. Cran’s consulting firm Synthesis at Work analyzes business trends that focus on leadership, change, and communication strategies for increasing profits and productivity. Her research includes 15 years of audience response surveys, generational focus groups, and employee surveys. In Ms. Cran’s fourth book, 101 Ways to Make Generations X, Y and Zoomers Happy at Work she provides strategies for companies on target recruitment, retaining employees, and succession planning for Generations X and Y. For 12 years, Cheryl Cran worked as a top-performing leader for GE Capital, Mortgage Insurance Company, and Bank of Montreal. During her career in finance, she thrived in difficult economic times and motivated her teams to business excellence through two recessions. In 1994, Ms. Cran joined the business strategy department of a nation-wide consulting firm—after great success with their clients, she established her own consulting practice Synthesis at Work. For the past 16 years, she has worked in such varied industries as agriculture, finance, construction, oil and gas, forestry, resources, health care, government, film, hotel/hospitality, retail, and entertainment. She has the unique ability to apply her expertise in individual client circumstances to provide customized business solutions. Ms. Cran’s change management and business strategy ideas and articles have been featured in Forbes magazine, Metro New York, The Globe and Mail, Readers Digest, Selling Power magazine, Builder Woman magazine, and The Financial Post. She is a monthly commentator on workplace issues on a Vancouver cable news program and frequently participates in radio and television interviews. Cheryl Cran has certificates in organizational development, leadership, communication, and conflict management from Rockhurst University, Kansas. Her Client List includes 3M, McDonalds, Oculus, Bell Canada, Big Lots Stores, and many others.
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