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Elizabeth Sloan, Ph.D. is President of Sloan Trends (ST), a 20 year San Diego-based consultancy focused on creating sustainable business building ideas and customer-centric solutions for the U.S. and global food, beverage, supplement, foodservice, ingredient and commodity board marketers. ST provides trend interpretation, forecasts and actionable recommendations.
She is the recipient of the 2012 Institute of Food Technologist’s Calvert L. Wiley Award for “Outstanding Service to the Food Industry…” – IFT has 26,000 members.
Dr. Sloan served as Editor-in-Chief of McCall's magazine and Asst. Editor-in-Chief of Good Housekeeping magazine, each with a readership of more than 35 million women per month. She was also the Director of the Good Housekeeping Institute, managing the laboratories that review consumer products for the Good Housekeeping Seal as well as the editorial pages of the magazine. Institute departments included: beauty/cosmetics; food/beverages; over-the-counter drugs/personal care: home care/appliances; nutrition/diet/fitness; engineering/home improvement and market research. The first Director of Institute was Dr. Harvey Wiley, the Founder of the U.S. Food & Drug Administration.
She was also Senior Vice President and International Director of Food and Nutrition for Hill and Knowlton Public Relations operating in 22 countries. She received two John W. Hill Awards for excellence in public relations for Kraft’s Fat-Free Communications program and Wendy’s International’s PR campaign featuring founder and chairman, R.D. Thomas.
She was the first Scientific Director of the American Association of Cereal Chemists and served as Editor-in-Chief of Cereal Foods World and Cereal Chemistry magazines. Dr. Sloan was also Manager of Nutrition Communications and Technical Services for General Mills, Inc.
Dr. Sloan has written over 400 articles on consumer trends and food/nutrition marketing; co-authored two college textbooks on nutrition and served as trends/marketing columnist for Food Business, Food Engineering, Processed Prepared Foods and Food Product Development magazine.
Dr. Sloan has appeared on numerous television programs including The Today Show, Good Morning America. She is a frequent speaker keynoting a wide variety of professional meetings.
Dr. Sloan is a former National Scientific Lecturer for the Institute of Food Technologists and served as national President of its nutrition division. Sloan has served on committees of 34 associations and scientific societies including the American Medical Association, the American Dental Association, the American Dietetic Association and the Institute of Food Technologists.
Dr. Sloan holds a Ph.D. in food science/ nutrition as well as mass communications /journalism from the University of Minnesota and a B.S. degree in food technology from Rutgers University.
Sloan Trends’ clients have included a wide variety of well-known companies. Food companies include: PepsiCo. Companies, Campbell Soup, General Mills, Kraft, Hormel, Dannon, Green Giant, Ocean Spray, Heinz, Coca-Cola, etc. McDonald’s, Panera Bread, Wendy’s, Starbuck’s, and Sonic Drive-thru are among the restaurant chains.
Pfizer, Bayer, Novartis, P & G, Johnson & Johnson, Avon and Reckitt Benckiser are among the beauty and/or pharmaceuticals clients. Pharmavite, General Nutrition Centers, Bayer, Pfizer, and Reckitt Benckiser ST’s supplement clients; the Almond Board, International Kiwi Commission, Soyfoods, National Fisheries Institute, National Honey Board, USA Rice Federation, etc. among the Boards; and ADM, Dow, BASF, Cargill and Ingredion among the ingredient suppliers.