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Globalization | Leadership | Management | Strategic Planning
Maarten Asser’s engaging and highly interactive presentation style, his professional insights, and personal anecdotes have made him a highly regarded speaker and facilitator on the topics of Globalization and Integration, Global Leadership and Dilemma Management, Intercultural Competence, and the process of Innovation and Entrepreneurship for professional audiences large and small around the world.
For many years, Maarten Asser led the team at Trompenaars-Hampden-Turner (THT) Intercultural Management Consulting in the United States, based in Cambridge, Massachusetts. Now, he designs, develops, and facilitates leadership and executive development and action learning programs and engage in consulting projects in the area of cross cultural competence, integration, strategic cultural alignment, and executive team facilitation through effective communication and decision making.
Mr. Asser’s areas of expertise include global leadership, cross-cultural management, innovation and sustainability, dilemma management, as well as strategic scenario planning and competence development. He designs and facilitates executive development work sessions on the basis of a business-driven action learning approach. He explains how strategic dilemma management, innovation, and intercultural leadership lead to organizational learning and competitive advantage. He teaches at various international business schools, including Duke CE, Tuck School of Business at Dartmouth, and the Indian School of Business in Hyderabad, India. He has been a visiting faculty at IPADE in Mexico, Harvard Business School, and Columbia University's Graduate School of Business.
Mr. Asser graduated from the University of Amsterdam, Faculty of Law, with a degree in international organizations and intellectual property (1987). Further studies include an MBA in innovation, strategy, information and technology (1997) from Theseus International Management Institute in Sophia Antipolis, France, and extensive coursework at New York University. He worked as an independent consultant for various organizations in the publishing industry for a few years and developed scenario planning workshops for the IT function of a large international bank while at Theseus Institute. Mr. Asser was a publishing executive in New York for 9 years prior to his MBA.
After three years in the Amsterdam office of THT, Mr. Asser relocated to the United States. While growing the business through client acquisition, he also developed the company’s interactive, multimedia, and publishing activities, such as The Culture Compass and a few new assessments.
Mr. Asser is coauthor of the new book The Global M&A Tango: Cross-cultural Dimensions of Mergers and Acquisitions (McGraw-Hill, 2011) with Fons Trompenaars, and author of 21 Leaders for the 21st Century (McGraw-Hill, 2001) with Fons Trompenaars and Charles Hampden-Turner. He is currently working on a book on Global Leadership and Dilemma Management with Charles Hampden-Turner.
Mr. Asser uses his experience and expertise to show decision-makers how careful management of cultural, style, and expertise assumptions can create better relationships, innovative processes, and team building, and lead directly to improved and sustainable business performance. His list of international clients includes Novartis, Corning, Telenor, Goldman Sachs, Vattenfall, Dubai Government, Tata & Sons. Ltd, Hydro, Standard Bank, Campofrio Food Group, IBM, Intel, Enrichment Technologies, HSBC, Mahindra, PGS, ING, Genzyme, Starwood Hotels and Thomson Reuters, with whom he works to develop leadership programs on dilemma management, integration, scenario planning, globalization, vision, values, corporate identity and creating the global mindset.
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