DAVID AAKER

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$15,001 to $25,000
 
TRAVELS FROM: California

VIDEOS:

Categories

Branding | Marketing

Biography

David Aaker, Ph.D., Vice Chairman of Prophet and the creator of the Aaker Model™, has published more than 100 articles and 12 books, including Managing Brand Equity, Building Strong Brands, Developing Business Strategies, Brand Leadership, Strategic Market Management, (8th Edition), and From Fargo to the World of Brands. His latest brand book, Brand Portfolio Strategy (April 2004), discusses how to manage a portfolio of brands to optimize business growth.

Dr. Aaker is also featured in a chapter of Conversations with Marketing Masters - a collection of insights from some of the world's most influential marketing gurus. He has been awarded best article awards by the Journal of Marketing and the California Management Review.

Professor Emeritus at the Haas School of Business, University of California, Berkeley, Dr. Aaker has been awarded four career awards including the 1996 Paul D. Converse Award for outstanding contributions to the development of marketing.

Dr. Aaker is also an advisor to Dentsu; an active speaker in the U.S., Asia, and Europe; and is on the Board of Directors of California Casualty Insurance Company and the Contra-Costa Food Bank.

David Aaker received a Ph.D. and M.A. from Stanford University and a B.S. from the Massachusetts Institute of Technology.

BOOKS    Search For A Book

  • Managing Brand Equity
  • Building Strong Brands
  • Developing Business Strategies
  • Brand Leadership
  • Strategic Market Management
  • From Fargo to the World of Brands
  • Brand Portfolio Strategy

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Ian Percy
Few speakers unite and ignite an audience like Ian Percy. His ability to blend depth of insight with uplifting inspiration is unmatched. That’s why Successful Meetings magazine declared him “One of the top 21 speakers for the 21st
More>>

Rich Karlgaard

Rich Karlgaard — economic forecaster, angel investor, board director, and Wall Street Journal bestselling author — is the publisher of Forbes Magazine.

Rich just released the #1 Amazon bestseller in strategy and competition, The Soft Edge: Where Great Companies Find Lasting
More>>

Nido Qubein
Would you respect a man who came to the United States as a teenager with little knowledge of English, no contacts and only $50 in his pocket yet ended up a mega success story? Would you listen to what
More>>

Brian Holloway
Hired by at least 260 Fortune 500 Companies from around the world--Brian Holloway has set himself apart in delivering high performance value for the hard charging corporate competitors. Multi-Billion dollar giant Hewlett-Packard and Compaq called on him to help
More>>


TRANSLATE:

replica watches, rolex replica, rolex replica watches uk, fake rolex watches