DAVID AAKER

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$25,001 to $40,000
 
TRAVELS FROM: California

VIDEOS:

Categories

Branding | Marketing

Biography

David Aaker, Ph.D., Vice Chairman of Prophet and the creator of the Aaker Model™, has published more than 100 articles and 12 books, including Managing Brand Equity, Building Strong Brands, Developing Business Strategies, Brand Leadership, Strategic Market Management, (8th Edition), and From Fargo to the World of Brands. His latest brand book, Brand Portfolio Strategy (April 2004), discusses how to manage a portfolio of brands to optimize business growth.

Dr. Aaker is also featured in a chapter of Conversations with Marketing Masters - a collection of insights from some of the world's most influential marketing gurus. He has been awarded best article awards by the Journal of Marketing and the California Management Review.

Professor Emeritus at the Haas School of Business, University of California, Berkeley, Dr. Aaker has been awarded four career awards including the 1996 Paul D. Converse Award for outstanding contributions to the development of marketing.

Dr. Aaker is also an advisor to Dentsu; an active speaker in the U.S., Asia, and Europe; and is on the Board of Directors of California Casualty Insurance Company and the Contra-Costa Food Bank.

David Aaker received a Ph.D. and M.A. from Stanford University and a B.S. from the Massachusetts Institute of Technology.

BOOKS    Search For A Book

  • Managing Brand Equity
  • Building Strong Brands
  • Developing Business Strategies
  • Brand Leadership
  • Strategic Market Management
  • From Fargo to the World of Brands
  • Brand Portfolio Strategy

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Paco Underhill
Paco Underhill is the founder and Managing Director of Envirosell, a New York based research and consulting firm with offices around the world. He has spent more than 25 years conducting research on the different aspects of shopping behavior,
More>>

Harry Beckwith
The director of Minneapolis-based Beckwith Partners, Harry Beckwith has worked with 23 Fortune 200 companies, including Target, Wells Fargo, Merck and IBM, work for which he received the American Marketing Association's highest award.

Mr. Beckwith's first book, Selling the Invisible
More>>

Roger Black

For more 40 years, working with magazines like Rolling Stone, for newspapers like The New York Times and web sites like Bloomberg.com, Roger Black has been developing ways to communicate content more effectively. His teams have redesigned Reader's Digest, Esquire,
More>>

Preston Ni

Preston Ni is a professor, coach, trainer, and course designer in the areas of interpersonal effectiveness, professional communication, cross-cultural understanding, and organizational change.

With twenty years of experience, Preston's dynamic presentations and powerful coaching have benefited
More>>


TRANSLATE:
Cartier's achievements in Fine fake rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. Its past as an inventor and designer has given rise to a style that favours volume and shapes. The same aaa+ replica watches drive can be seen in the Maison's technical concepts: their freedom and importance have enabled Cartier to revolutionise the representation of time with replica watches Watchmaking pieces that adhere to the breitling replica watches Manufacture's highest replica watches uk standards.