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  • Expect the Unexpected or You Won't Find It
  • A Whack on the Side of the Head
  • A Kick in the Seat of the Pants


Personal Development


Roger von Oech, Ph.D. is an internationally recognized leader in stimulating creativity and innovation. For three decades, his seminars, presentations, and products have enhanced the creative skills of many millions around the world.

Dr. von Oech is the author of three books: the all-time creativity best-seller A Whack on the Side of the Head (translated into 17 languages), A Kick in the Seat of the Pants, and Expect the Unexpected (Or You Won't Find It). He's also the creator of the popular Creative Whack Pack and Innovative Whack Pack card decks. His latest product is the "Ball of Whacks: A Creativity Tool for Innovators" which is a set of thirty magnetic design blocks.

Roger von Oech has long been interested in ideas and how people get them. He earned his Ph.D. from Stanford University in a self-conceived interdisciplinary program, studying the "History of Ideas." Prior to that, he was a Phi Beta Kappa graduate from Ohio State.

Roger von Oech's speaking and seminar objectives are: Provide participants with new skills to generate, manage, and apply ideas; Identify places to find good ideas; Practice the four roles of the creative process: Explorer, Artist, Judge, and Warrior; Open the mental locks that prevent the emergence of new ideas; Establish methods for fertilizing your work environment so that it fosters innovation; Give each participant an insight into his own particular creative thinking style; and, Put together an "action plan" for each participant to apply the benefits of the session to his or her work.

Dr. von Oech's clients have included: Apple, IBM, Disney, Microsoft, GE, CitiGroup, Sony, BankAmerica, Mattel, Proctor & Gamble, Accenture, NBC, CBS, MTV, Hewlett-Packard, Pfizer, Cartier, Coca-Cola, PepsiCo, Time-Warner, Lockheed, Intel, Pillsbury, Nestle, the United States Air War College, and the U.S. Olympic Committee.

Dr. von Oech is married with two grown children, and resides near Palo Alto, California. His interests include: Masters Swimming, travel, and reading history and science.

"Roger von Oech has won a loyal following around the country." --BusinessWeek Magazine.

"What a technique!" -- ABC's 20/20

BOOKS    Search For A Book

  • Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus
  • Roger Von Oech's Ancient Whacks of Heraclitus: A Creativity Took Based on the Epigrams of Heraclitus
  • A Whack on the Side of the Head
  • A Kick in the Seat of the Pants

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