PACO UNDERHILL

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$25,001 to $40,000
 
TRAVELS FROM: New York

VIDEOS:

SPEECH TITLES AND/OR TOPICS

  • Science of Shopping 101: How Store Planning Affects Store Performance
  • Signage and Merchandising: Making In-Store Communications Work
  • The Future of Category Management
  • The State of Retail and Industry Trends

Categories

Branding | Retail | Food and Wine

Biography

Paco Underhill is the founder and Managing Director of Envirosell, a New York based research and consulting firm with offices around the world. He has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. He helps companies understand what motivates the behaviors of today's consumer. His research shows how today's retail world is ruled by factors such as gender, "trial and touch" and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.

After a career in urban land use planning, Mr. Underhill formed Environmental Analysis & Planning Consultants in 1979 and began to apply his research methodologies to issues in retail environments. The firm changed its name in 1989 to Envirosell, Inc. Envirosell is a leading research and consulting agency for stores, banks, restaurants, and consumer product manufacturers. The firm specializes in analyzing the interaction between people and products, and people and commercial spaces.

Paco Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC's 20/20, and CBS's 48 Hours. The New Yorker piece, published in 1996 and written by Malcolm Gladwell, has been one of the most reprinted articles in the magazine's history.

Mr. Underhill is a regular contributor to NPR and BBC Radio. His columns and editorials have appeared in The New York Times, London Times, Wall Street Journal, and the Christian Science Monitor. His first book, Why We Buy: The Science of Shopping has been published in 31 languages, and has sold more copies than any other retail book in history. Simon & Schuster released his second book, entitled Call of the Mall: The Geography of Shopping, in February 2004.

BOOKS    Search For A Book

  • Call of the Mall: The Geography of Shopping
  • Why We Buy: The Science of Shopping

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Daymond John
A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years,
More>>

Jim Rhode
SmartPractice® co-founders Jim and Naomi Rhode have been pioneers in the field of preventative dentistry for over three decades. Their commitment to sharing what they have learned about business, health care, practice management and successful relationships has led to
More>>

Ed Rigsbee
Ed Rigsbee, Certified Speaking Professional, will help your organization to "Elevate Your Business Relationships from Ordinary to Extraordinary." He is the President of Rigsbee Research. He is a nationally recognized expert on strategic alliance development and implementation, with
More>>

T. Scott Gross
T. Scott Gross is more than a writer who speaks; he literally has been there and done that!

A veteran of the hospitality industry, Mr. Gross learned from the bottom up, literally from the business end of a pot sink!
More>>


TRANSLATE:

replica watches, rolex replica, rolex replica watches uk, rolex replica watches