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Change | Customer Service | Leadership | Personal Development
Art Turock's ideas have been featured in USA Today, The One-Minute Manager series, Chicken Soup for the Soul at Work, Success Magazine, Association Management, Bloomberg News, and CNN. Since 1986, he has been a valued resource to over 1,000 businesses, including over 100 Fortune 500 companies, including Merck, IBM, 3M, Motorola, AT&T, as well as trade associations including American Society of Association Executives, Young Presidents' Organization. His keynote speeches, seminars, strategic innovation consultations, site visits to trend-setting businesses, and 200 executive interviews annually, produce constant interaction with mavericks and thought leaders. His most frequent interviewee is his brother, Marty Turock who was a top manager for GE, during the entire 20-year tenure of Jack Welch as CEO.
Mr. Turock's latest work challenges the conventional wisdom "Ask customers what they want and give it to them." In contrast, industry trendsetters respond to customers latent needs that is, give them products and services they will value but would never think to ask for. The title, Invent Business Opportunities No One Else Can Imagine was conceived in conversations with patrons of Buck's Restaurant, the favorite deal-making dining establishment in Silicon Valley.
Art Turock spotted his customer's latent needs in response to his father's triple bypass surgery in 1983. He noticed no books were written for thousands of people who know what to do to be physically fit, but lack the motivation for making healthy lifestyle choices. He wrote Getting Physical: How to Stick With Your Exercise Program, and became a corporate wellness consultant.
At age 26, Art Turock gained his first leadership experience as Director of the University of Iowa's Interpersonal Skills Training Project, where he recruited, trained, and mentored trainers from throughout the state. The training of trainers approach was designed to motivate trainers to stretch their professional competencies and became a prototype for statewide interpersonal skills training for many years.
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