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  • Bias-Free Leadership: Your Competitive Advantage
  • Becoming Bias-Free: Your Workplace Advantage
  • 'Gateway Events': How to Turn Diversity Tension into Diversity Dialogue
  • The Business Case for Diversity: It's Right, It's Smart, and It's Profitable
  • The Impact of Bias on Innovation and Performance: The Problem, the Solution
  • Resolving the Diversity Paradox: From Differences to Commonalities
  • Is 'Guerilla Bias'(TM) Making War on Your Organization?
  • Bias-Free Sales: Your Key to the Close
  • Bias-Free Customer Service: The Key to Business Success
  • Getting 'Culture Smart'(TM): Skills for Doing Business Across Cultural Lines
  • Culturally-Competent Patient Care: Your Competitive Advantage (Health Care Industry)
  • Bias-Free Health Care Leadership: Managing Effectively in a Diverse Environment (Health Care Industry)


Customer Service | Diversity | Leadership | Sales


Sondra Thiederman, Ph.D. is one of the nation's leading experts on workplace diversity, cross-cultural business, and bias reduction. As President of Cross-Cultural Communications, a San Diego based training firm, she has 25 years experience as a speaker, trainer, and author helping professionals in Fortune 500 companies, public sector organizations, and dozens of associations find ways to successfully navigate our increasingly diverse and global workplaces.

Since receiving her doctorate with an emphasis on cross-cultural studies from UCLA, Dr. Thiederman has helped hundreds of organizations develop solutions to their cross-cultural and diversity challenges. Among her clients are such leading organizations as Xerox Corporation, FedEx Corporation, Pfizer Pharmaceuticals, Marriott Corporation, Century 21 Real Estate, American Express, The Federal Reserve Bank, Motorola, and AT&T. She has also addressed notable associations including the Arthritis Foundation, the Mortgage Bankers Association, the American Society of Association Executives, and the American Immigration Lawyers Association. In addition, she has served as consultant to the University of California and the American Cancer Society and has been appointed by Elizabeth Dole to serve on the Diversity Cabinet of the American Red Cross.

Dr. Thiederman has extensive media experience including mention in such national publications as The Wall Street Journal, The New York Times, The Los Angeles Times, and U.S.A. Today. She is published in professional journals ranging from T&D to Real Estate Today to Association Management and has written on diversity for the web site She is the author of four books including: Bridging Cultural Barriers for Corporate Success: How to Manage the Multicultural Work Force, Getting "Culture Smart": Ten Strategies for Making Diversity Work, Profiting in America's Multicultural Marketplace: How to do Business Across Cultural Lines, and Making Diversity Work: Seven Steps for Defeating Bias in the Workplace.

BOOKS    Search For A Book

  • Bridging Cultural Barriers for Corporate Success: How to Manage the Multicultural Work Force
  • Getting "Culture Smart": Ten Strategies for Making Diversity Work
  • Profiting in America's Multicultural Marketplace: How to do Business Across Cultural Lines
  • Making Diversity Work: Seven Steps for Defeating Bias in the Workplace

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