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With over 15 years of experience in covering technology and business, Rafe Needleman is editor of Business Buying Advice for CNET.com. In this role, he focuses on creating content that addresses the challenges people face when purchasing technology for work or business.

Before joining CNET Networks in 2004, Rafe Needleman held several editorial positions at a number of leading industry publications, including Business 2.0, InfoWorld, Red Herring, and Byte magazine, establishing himself as one of the industry's leading tech journalists.

Most recently at Business 2.0, he reviewed cutting edge technology companies, both online and in print, for a column called "What's Next." Earlier at Red Herring, Rafe Needleman started as the editorial director of the events department and in less than a year, he became editor of Redherring.com. There he also wrote "Catch of the Day," a column about startups, which was emailed to over 150,000 subscribers every weekday. Under his leadership, the site won Folio's award of Editorial Excellence in 2000 for online consumer publications.

Rafe Needleman started his journalism career at InfoWorld in 1988, where he held the position of executive reviews editor. He went on to posts at ZD Labs, Corporate Computing, PC Computing, and Byte magazine, where he was editor in chief. He even worked at CNET.com in 1996, where, as editor, he helped establish CNET's credibility as a source for trusted reviews. During his time at CNET.com, he also wrote the "Browser Beat" column.

Rafe Needleman is a recipient of several Computer Press Awards, including best hardware review, best software review, and best online review. He has also hosted two event series: Under the Radar, in which startup company CEOs give their best pitches to a panel of expert venture capitalists; and Sector Watch, a strategic view at emerging technology markets. He continues to pen "Rafe's Radar," a weekly column about startups, for the Always On website, launched by Red Herring founder Tony Perkins.

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