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TRAVELS FROM: California



  • Secret Strategies Millionaire Producers Use to Get That Way
  • The Brand Called "You" (Personal Branding)


Branding | Finance | Sales | Strategic Planning | Marketing


After graduating from the University of California with a degree in political science, Peter Montoya went to work for a nationally-recognized sales trainer. During the next five years, he lived in 25 major cities and performed over 2,000 training sessions in every industry.

Then he was hired by a Southern California advertising agency and started offering seminars for realtors. These seminars focused on a radical new concept called "Personal Marketing." When steadily increasing numbers of financial advisors began attending these seminars, Peter Montoya realized the entire financial services community was begging for a marketing revolution. Soon, he left to start his own firm, Millennium Advertising.

Millennium Advertising, a full service marketing firm specializing in strategic planning, creative work, marketing research, public relations and web development, met every marketing challenge for its hundreds of financial clients, who represented every major firm in the industry.

In 2001, Peter Montoya Inc. was launched to offer Peter Montoya's personal branding concepts to all types of small businesses. Through public and private presentations, he educates tens of thousands of business owners yearly, delivering more than 100 speeches annually. Peter Montoya spends half the year on the road interfacing with his clients.

As Peter Montoya explains, "A personal brand is the public projection of certain aspects of a person's personality, skills or values, not the entire human being. A personal brand is the enduring perception of the person, and reflects the true character of the person behind it. Personal branding is taking control of the processes that affects how one is perceived, and managing those processes strategically to help achieve goals. It benefits professionals and entrepreneurs alike, who are looking to take their careers to the next level. Everyone succeeds - or fails - by the rules of personal branding. It is a continuous process that is as old as society. A personal brand: the values, abilities, and personality traits people associate with each other, affects careers, relationships, and lives. It is about taking control, and a guide to the art and science of managing personal identity."

Peter Montoya is the author of The Personal Branding Phenomenon and the publisher of Personal Branding Magazine. His book, The Brand Called You, has become a landmark in this relatively new discipline. Peter Montoya offers a compendium of tips, tricks, and personal branding techniques from creating a quality personal website; to taking advantage of networking and referrals; to using a catchy personal logo; to writing a one-year branding and marketing plan, and more.

BOOKS    Search For A Book

  • The Personal Branding Phenomenon
  • The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand
  • The Brand Called You for Financial Advisors

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