EDWARD KELLER

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$7,500 and under
 
TRAVELS FROM: New York

VIDEOS:
No videos listed.

SPEECH TITLES AND/OR TOPICS

  • Influentials: Marketing and Advertising in a Word-of-Mouth Environment

Categories

Branding | Sales | Generations and Demographics | Marketing

Biography

Edward Keller is a well-known and highly regarded marketing research executive, who has been called "one of the most recognized names in word of mouth." He is President of the Word of Mouth Marketing Association (WOMMA), a board member of the Advertising Research Foundation (ARF)), and past-president of the Market Research Council.

The publication of Mr. Keller's book, The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy, has been called the "seminal moment in the development of word of mouth." According to The Washington Post, "The Influentials...deserves a place on the shelf of anyone in business or politics." The book was selected as one of five finalists for the 2004 Berry-AMA Book Prize for Best Book in Marketing, an honor that recognizes books "whose innovative ideas have had significant impact on marketing and related fields."

Edward Keller's career in marketing and media research spans nearly thirty years. Prior to founding the Keller Fay Group, he served as CEO of renowned market research firm, RoperASW (and its successor companies). Earlier in his career, he was an executive at Yankelovich.

Mr. Keller is a frequent speaker about Word of Mouth marketing to business audiences, and is quoted frequently in the marketing trade press. He lectures about word of mouth at universities such as the University of Pennsylvania, Columbia, NYU, Northeastern University, and others.

Edward Keller is a magna cum laude graduate of the University of Pennsylvania, and earned his Masters in Communications at Penn's Annenberg School for Communications. He serves on the Annenberg School's Alumni Advisory Board.

BOOKS    Search For A Book

  • The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

David S. Rose

David S. Rose, described by BusinessWeek as a "world conquering entrepreneur" and by Forbes as "New York's Archangel", is a technology visionary and investor who has founded or funded over 85 pioneering companies that are helping to define
More>>

Colleen Francis
Colleen Francis is driven by a passion for sales--and results. A successful sales professional for over 20 years, she understands the challenges of selling in today's market and how traditional sales techniques, decades old, often fall short. She
More>>

Elizabeth Sloan

Elizabeth Sloan, Ph.D. is President of Sloan Trends (ST), a 20 year San Diego-based consultancy focused on creating sustainable business building ideas and customer-centric solutions for the U.S. and global food, beverage, supplement, foodservice, ingredient and commodity board marketers. ST
More>>

Seth Mattison

Seth Mattison is an internationally renowned expert on workforce trends and generational dynamics. As Founder and Chief Movement Officer of FutureSight Labs, Seth advises many of the world’s leading brand and organizations on the key shifts happening around talent management,
More>>


TRANSLATE:
Cartier's achievements in Fine fake rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. Its past as an inventor and designer prom dresses has given rise to a style that favours volume and shapes. And sometimes you may need replica handbags when you went out. The same christian louboutin schuhe drive can be seen in the Maison's technical concepts: their freedom and importance have enabled Cartier to revolutionise the representation of time with replica watches Watchmaking pieces that adhere to the cheap prom dresses Manufacture's highest replica watches uk standards.You may like Affordable Wedding Dresses online. They are very cheap wedding dresses.