EDWARD KELLER

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$7,500 and under
 
TRAVELS FROM: New York

VIDEOS:

SPEECH TITLES AND/OR TOPICS

  • Influentials: Marketing and Advertising in a Word-of-Mouth Environment

Categories

Branding | Sales | Generations and Demographics | Marketing

Biography

Edward Keller is a well-known and highly regarded marketing research executive, who has been called "one of the most recognized names in word of mouth." He is President of the Word of Mouth Marketing Association (WOMMA), a board member of the Advertising Research Foundation (ARF)), and past-president of the Market Research Council.

The publication of Mr. Keller's book, The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy, has been called the "seminal moment in the development of word of mouth." According to The Washington Post, "The Influentials...deserves a place on the shelf of anyone in business or politics." The book was selected as one of five finalists for the 2004 Berry-AMA Book Prize for Best Book in Marketing, an honor that recognizes books "whose innovative ideas have had significant impact on marketing and related fields."

Edward Keller's career in marketing and media research spans nearly thirty years. Prior to founding the Keller Fay Group, he served as CEO of renowned market research firm, RoperASW (and its successor companies). Earlier in his career, he was an executive at Yankelovich.

Mr. Keller is a frequent speaker about Word of Mouth marketing to business audiences, and is quoted frequently in the marketing trade press. He lectures about word of mouth at universities such as the University of Pennsylvania, Columbia, NYU, Northeastern University, and others.

Edward Keller is a magna cum laude graduate of the University of Pennsylvania, and earned his Masters in Communications at Penn's Annenberg School for Communications. He serves on the Annenberg School's Alumni Advisory Board.

BOOKS    Search For A Book

  • The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Edward Keller
Edward Keller is a well-known and highly regarded marketing research executive, who has been called "one of the most recognized names in word of mouth." He is President of the Word of Mouth Marketing Association (WOMMA), a board member
More>>

Sheida Hodge
Sheida Hodge is internationally recognized as one of the leading experts on cross-cultural and international business. With over 25 years of business experience, she is the founder of Hodge International Advisors--a cross-cultural speaking, training, and coaching firm in Seattle--offering
More>>

Carolyn Strauss
Carolyn Strauss is a communication expert who specializes in creating optimal workplaces by teaching the differences in communication styles of men and women. She is also an expert in personal presentation to achieve anyone's desired results.

Ms. Strauss brings
More>>

Jason Young

Jason Young has been called a rare breed when it comes to developing leaders and customer service initiatives. As a former senior-level manager at Southwest Airlines, Jason learned the value of a successful workplace culture. During his 10-years with the
More>>


TRANSLATE:
Cartier's achievements in Fine fake rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. Its past as an inventor and designer replica watches has given rise to a style that favours volume and shapes. The same aaa+ replica watches drive can be seen in the Maison's technical concepts: their freedom and importance have enabled Cartier to revolutionise the representation of time with replica watches Watchmaking pieces that adhere to the rolex replica watches Manufacture's highest replica watches uk standards.