CLYDE FESSLER

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$7,501 to $15,000
 
TRAVELS FROM: Colorado

VIDEOS:

SPEECH TITLES AND/OR TOPICS   Click Here for Detailed Description

  • Rebuilding the Brand: How Harley-Davidson Became King of the Road

Categories

Branding | Customer Service | Motivation | Strategic Planning | Marketing

Biography

The Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world.

Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy. He spent almost 25 years creating and leading the plan that built the Brand, a brand that was inducted into the Marketing Hall of Fame several years ago.

Over those 25 years at the motorcycle company, he held many different management positions including: Director of Marketing, General Sales Manager, Vice President of General Merchandise, Vice President of Parts and Accessories, Vice President/Managing Director of Europe and Vice President of Business Development.

Clyde is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association, and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson a relationship that has generated over $70 million in donations.

Clyde Fessler, now retired, is considered by many to be the marketing guru behind the dramatic turnaround of Harley-Davidson. He is a man of vision, creativity, strategic thinking, and is now fulfilling his dreams by exploring the world on one of his four Harley-Davidson motorcycles.

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Jim Pelley
A former stand-up comedian and contributing writer for the original Saturday Night Live Show, Jim Pelley has left them laughing for more than 18 years at over 1,600 top organizations in the United States and abroad, including Disney, Intel, Southwest
More>>

Ian Percy
Few speakers unite and ignite an audience like Ian Percy. His ability to blend depth of insight with uplifting inspiration is unmatched. That’s why Successful Meetings magazine declared him “One of the top 21 speakers for the 21st
More>>

Michael Rounds
Whether you are planning a keynote presentation, breakout session, seminar, all day workshops, or multi-day training, you want the best presentation possible for your attendees. Unlike some speakers who merely talk about a subject, Mike Rounds actively lives his.
More>>

Zonya Foco

Zonya Foco is one of the most exciting, inspiring, vital and unforgettable speakers in America. She has made it her mission to make nutrition and fitness exciting, fun, and life-changing, and she is a life force for
More>>


TRANSLATE:
Cartier's achievements in Fine fake rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. Its past as an inventor and designer replica designer handbags has given rise to a style that favours volume and shapes. And sometimes you may need replica handbags when you went out. The same aaa+ replica watches drive can be seen in the Maison's technical concepts: their freedom and importance have enabled Cartier to revolutionise the representation of time with replica watches Watchmaking pieces that adhere to the rolex replica watches Manufacture's highest replica watches uk standards.