CLYDE FESSLER

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$7,501 to $15,000
 
TRAVELS FROM: Colorado

VIDEOS:
No videos listed.

SPEECH TITLES AND/OR TOPICS   Click Here for Detailed Description

  • Rebuilding the Brand: How Harley-Davidson Became King of the Road

Categories

Branding | Customer Service | Motivation | Strategic Planning | Marketing

Biography

The Harley-Davidson marketing story explains the strategy that guided a company on the verge of bankruptcy to become one of the top performing corporations on the New York Stock Exchange, and one of the most recognized brands in the world.

Clyde Fessler, who retired from Harley in 2002, was the man behind that strategy. He spent almost 25 years creating and leading the plan that built the Brand, a brand that was inducted into the Marketing Hall of Fame several years ago.

Over those 25 years at the motorcycle company, he held many different management positions including: Director of Marketing, General Sales Manager, Vice President of General Merchandise, Vice President of Parts and Accessories, Vice President/Managing Director of Europe and Vice President of Business Development.

Clyde is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association, and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson a relationship that has generated over $70 million in donations.

Clyde Fessler, now retired, is considered by many to be the marketing guru behind the dramatic turnaround of Harley-Davidson. He is a man of vision, creativity, strategic thinking, and is now fulfilling his dreams by exploring the world on one of his four Harley-Davidson motorcycles.

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Steve Savage

Steve Savage is an acclaimed sales and management strategist who has helped dozens of companies dramatically increase their sales and profits.

Mr. Savage’s strategies are based on a lifetime of building companies throughout the Western Hemisphere. He has achieved many dazzling
More>>

Paul Tiffany
Paul Tiffany, Ph.D., is a Senior Lecturer at the Haas School of Business of the University of California, Berkeley. He teaches courses in competitive strategy, business and public policy, international management, and business and economic history. In addition,
More>>

Douglas P. Mader
Douglas Mader is an international speaker, seminar leader, and a certified master instructor for Six Sigma. He is the founder and president of SigmaPro, and has trained and certified hundred of executives, champions, master black belts, black belts, and
More>>

Mark Mayberry
From zero to $7 million in sales in less than five years - that's what Mark Mayberry did for Fashion Connection. Mark Mayberry understands the driving forces that build profitable companies. Now his revolutionary tactics are energizing companies of
More>>


TRANSLATE:
Cartier's achievements in Fine fake rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. Its past as an inventor and designer prom dresses has given rise to a style that favours volume and shapes. And sometimes you may need replica handbags when you went out. The same christian louboutin schuhe drive can be seen in the Maison's technical concepts: their freedom and importance have enabled Cartier to revolutionise the representation of time with replica watches Watchmaking pieces that adhere to the cheap prom dresses Manufacture's highest replica watches uk standards.You may like Affordable Wedding Dresses online. They are very cheap wedding dresses.