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  • ROI: Return on Innovation
  • Innovation Kitchen(TM)


Technology | Education | Innovation | Author


Bill Dresselhaus is currently a Joint Invited Professor of Product Design, Mechanical and Systems Design Engineering, and Intellectual Property at the International Design school for Advanced Studies (IDAS), the Mechanical and Systems Engineering Design (MSDE) department, and the Law School for the Masters in Intellectual Property (MIP) Program at Hongik University in Seoul, Korea. In each of these venues, Bill instructs design and engineering students as well as legal and other professionals in the principles and processes of design, innovation, management, and creativity. He is also President and CEO of the Dresselhaus Group, Inc., a design and innovation management, education, training and execution consultancy based is the USA.

Bill has broad, eclectic and extensive experience and credentials in many areas of business, design, and technology, especially in the product design, innovation management and product development arenas. Bill also has deep experience in and a passion for design education, teaching and training. His expertise is in the areas of integration and convergence of business, industrial design and engineering design, including corporate innovation strategy and culture, product design and development management and process, design and innovation research and simulation, and customer utility, usability and total experience design.

Mr. Dresselhaus was one of the early product design leaders and innovators in Silicon Valley, California. He was Manager of Product Design at Apple Computer and Manager of Product Design at InFocus Systems. He was Principal Product Designer of the Apple Lisa computer, the forerunner of the Macintosh and Mother of the Mac. He also led the design teams for three of the first market-leading digital media projector systems at InFocus. He has worked with, for, managed, and hired some of the best design firms in the world such as IDEO, Ziba Design, Frog Design, RKS Design, Lunar Design and Stratos Product Development. His design and innovation clients include Apple, Hewlett-Packard, LG Chemical, Sun Microsystems and many other high-technology companies.

Bill Dresselhaus has two masters degrees in engineering and product design from Iowa State and Stanford University respectively and executive industrial design training from Art Center College of Design in California. Bill currently consults, trains and teaches internationally for a variety of client organizations.

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  • ROI: Return on Innovation (2000)

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