Design | Technology For over 30 years Alan Cooper has been a pioneer of the modern computing era. His groundbreaking work in software invention, design and construction has influenced a generation of programmers and business people-and helped a generation of users. In 1992, his crusade for better digital solutions evolved into Cooper Interaction Design, dedicated to helping digital businesses create products and services that better serve customer goals. Mr. Cooper is the author of two best-selling books. About Face: The Essentials of User Interface Design (August 1995), introduced the industry’s first handbook for software design. His book, The Inmates Are Running the Asylum (2nd Edition, 2004) offers a provocative, insightful and highly entertaining explanation of how digital companies continue to create aggravating products and services that fail to meet customer goals. Among the top ten business bestsellers on Amazon.com, Inmates shows what is wrong with the way technology-driven solutions— websites, cell phones, software applications and even “simple” home appliances—behave, and offers suggestions for fixing this chronic problem. Whether you know him as the “Father of Visual Basic,” the inventor of personas, or the guy who thinks software should be spanked, Alan Cooper’s visionary ideas and outspoken style will show you why he is a popular speaker.
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