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  • Live for Your Customers: Beyond Lip Service
  • Eight Vital Insights to attract & Retain Loyal Customers, Inspire Your Team and Maximize Profits
  • Capitalize on Customer Trends: Tap into the Buying Power of Women, Boomers and the Y Generation
  • The Wow Factor: Creating Extraordinary Customer Experiences
  • The Innovation Imperative: Create a Culture Where Great People and Great Ideas Thrive


Customer Service | Leadership | Management | Stress Management | Marketing


Sue Cook is president of Think Customer, a groundbreaking consulting practice pioneering innovative strategies to create customer-obsessed organizations. She is also co-author with Roger Dow of Turned On: Eight Vital Insights to Energize Your People, Customers and Profits a pragmatic guide to build customers for life, hire and keep great people, and enhance shareholder value.

Ms. Cook is described as a no-nonsense business coach who thinks like a customer and tells it like it is. She cuts through the hype of buzzwords and inspires action. Known for her elegant simplicity, timeless wisdom, and hard-hitting advice, she will move you and your team to action. An innovator by design, a pragmatist at heart, Sue Cook delivers results.

Sue Cook's compelling insights come from hands-on experience in high tech, healthcare, manufacturing, retail, financial services, small business, and hospitality industries. She believes " there is no limit to the service, quality, and innovation that turned-on people can deliver." Her speeches, seminars, executive retreats, and strategic consulting feature pragmatic ideas to build an unassailable competitive advantage.

Founder of Apple University, former president of The Tom Peters Group, and co-founder of Jim Whittaker Discovery Camps, she is well know for moving leaders from insight to action. Discovery Camps was designed to foster radical innovation and creativity in business and explore what it takes to drive the competition crazy and tap the full potential of people.

BOOKS    Search For A Book

  • Turned On: Eight Vital Insights to Energize Your People, Customers and Profits

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