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  • The Six Habits of Highly Effective Marketers:
    Make Marketing Dollars Work Harder
  • Challenge Conventional Approaches to Targeting
  • Take a Position: Make Your Brand Stand for Something
  • Select the Most Profitable Product, Not the Most Appealing
  • Connect Inputs to Outputs in Marketing Plans and Compulsively Implement Them
  • Build a Great Brand While Your Competitors Commoditize


Branding | Ecommerce/Internet | Marketing


Kevin J. Clancy, Ph.D., is the co-founder and CEO of Copernicus Marketing Consulting Research, a firm that provides innovative marketing consulting and research services to Fortune 500 companies and emerging businesses worldwide. Dr. Clancy and his partners opened the doors to Copernicus in June 1993 with a mission to transform the way companies think about and practice marketing. The firm takes its name from 16th century scientist Nicolaus Copernicus. Just as Nicolaus Copernicus proved that the sun, not the earth, is the center of the solar system, Dr. Clancy argues that marketing, not finance or operations, is the center of the business solar system.

Prior to Copernicus, Dr. Kevin Clancy founded and served as chairman of Yankelovich Clancy Shulman and held faculty appointments in sociology and marketing at The Wharton School at the University of Pennsylvania and the School of Management at Boston University. Earlier in his career, Dr. Clancy was vice president for research services at BBDO Worldwide. He received his B.A. and M.A. degrees in Sociology and Economics from the City University of New York and his Ph.D. in Research Methods and Statistics from New York University.

Dr. Clancy has published numerous articles on advertising, branding, marketing, and social science issues and has consulted for three decades with major corporations around the world, including American Express, AT&T, Bristol Myers Squibb, McDonald's, ExxonMobil, Pepsi, Pfizer, Saks Fifth Avenue, The New York Times, and Universal Studios.

Kevin Clancy has co-authored several books, including two business best sellers. The American Marketing Association Foundation, the non-profit arm of the American Marketing Association (AMA), selected his book Counterintuitive Marketing as "one of the best books in marketing in the past three years."

Dr. Clancy is involved with numerous professional organizations, including the American Marketing Association, the Advertising Research Foundation, and the Market Research Council. He frequently speaks at professional conferences throughout the Americas, Europe, and Asia and is a respected judge in major advertising and marketing competitions.

BOOKS    Search For A Book

  • Your Thriving Relationship Now
  • Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense
  • Uncover the Hidden Power of Television Programming, and Get the Most from Your Advertising Budget
  • Simulated Test Marketing: Technology for Launching Successful New Products
  • Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
  • Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

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