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Branding | Management | Stress Management | Marketing
Mark Breier is an author, investor, Internet veteran, and marketing expert. His book, The 10-Second Internet Manager: Survive, Thrive & Drive Your Company in the Information Age is a quick-read book full of practical tips on how to build businesses beyond their limits. His entertaining, highly anecdotal presentations reveal strategies for bringing the fast pace and productivity secrets of old and new economy companies into any business, large or small, to accelerate growth.
Mark Breier joined Plantronics in June of 2004; prior to joining Plantronics, he was managing partner at Fast Angels Ventures, providing seed funding to technology start-ups. Mark Breier publishes a popular monthly e-newsletter of 10-second tips to help managers cope with issues such as email, meetings and branding. Mark Breier is a member of the Chairman's Council of Conservation International, dedicated to preserving the world's biodiversity through science and economic cooperation. He also serves on the boards of ecFood, a supplier to the food industry and MultiDigit, Inc., a developer of technology that streamlines data input into cell phones.
Mark Breier served as president and CEO of Beyond.com, where, in his first year, he helped propel it to one of the top 10 e-commerce sites, with a market capitalization of more than $1 billion, and $250 million in financing. In his second year, as the investor wave moved away from consumer (B2C), Mark Breier lead the troops in transforming Beyond.com into an Internet infrastructure company.
Before Beyond.com, Mark Breier led another Internet trailblazer, Amazon.com, as vice-president of marketing. There he was a key player in Amazon's hyper-growth to 1+ million customers and 1,000+ employees. Mark Breier was the impetus behind the ingenious marketing campaigns that included funny radio ads - "Is the Pentagon (or Rose Bowl) big enough for Amazon.com's books? Of course not." His innovative promotions included advertising themes such as "Would you like to write a book with John Updike?"
Mark Breier's traditional business acumen was developed as vice-president of marketing at Cinnabon Corporation and as a group brand manager with Dreyer's/Edy's Grand Ice Cream. His role in market research advertising and trend analysis helped make Dreyer's the leading premium ice cream. Mark Breier has also held brand management positions at Kraft Foods, Inc. and General Mills, Inc. He holds a bachelor's in Economics from Stanford University and a master's in Business Administration from the Stanford Graduate School of Business.
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