$15,001 to $25,000
TRAVELS FROM: California



  • Overpromise and Overdeliver
  • Touchpoint Branding
  • E-Business
  • Strategic Business Design
  • Intellectual Capital
  • Fast Forward
  • Warp Speed
  • Rethinking Customer Service
  • Collaborative Selling
  • Peak Performance


Customer Service | Ecommerce/Internet | Sales | Strategic Planning


In 1981 Rick Barrera founded his consulting and training firm to identify and teach the distinctions peak performers make to produce exceptional results. He first applied these principles to sales and service organizations, writing three books in the process: Non-Manipulative Selling, Collaborative Selling, and the self-published Dollars and Sense of Exceptional Service Delivery.

Rick Barrera has recently finished his fourth book, Overpromise and Overdeliver (December 2004). It is an old cliché in business that smart companies under-promise and over-deliver, but in today's crowded market, Rick says, "That's a one way ticket to oblivion!" Rick Barrera pulled his many years' experience together and articulated an essential business concept centered on branding, but touching every part of a business. Overpromise and Overdeliver explains why it is critical to develop a radically differentiated brand promise and why alignment of product, systems, and "Human TouchPoints" is essential to rapid brand building.

In his consulting work with sales and service teams in the corporate world, Rick Barrera discovered that in most cases peak performance was thwarted by the processes, systems and structures in which most people worked. He focused his research on these issues and soon developed a body of work entitled Fast Forward: Embracing the Challenges of the 21st Century. In his Fast Forward work, Rick Barrera shows organizations why the mindsets, systems and processes used in the past will not win never-satisfied customers in a marketplace where supply exceeds demand. He then helps companies redesign systems to move fast forward in this new hyper-competitive space.

Rick Barrera discovered that often a company's strategy is outdated or inappropriate for their competitive environment, so he invented a strategy creation process designed to leapfrog the competition by moving at "Warp Speed." Rick Barrera was one of the first speakers to see the possibility for creating untold wealth by unleashing the value of Intellectual Capital. Rick Barrera's newest speech, "E-Business: The New Economics of Information" was born when the Internet and the network economy threatened virtually every incumbent by obliterating the tradeoffs between the economics of information and the economics of matter.

Each year he delivers over 100 keynote addresses to companies such as Abbott Labs, AT&T, AutoZone, Caterpillar, IBM, Intel, Merrill Lynch, Tupperware International, and Xerox. Because he continues to consult a with a few select clients each year, his material is always relevant, fresh and grounded in the current realities of the marketplace.

BOOKS    Search For A Book

  • Overpromise and Overdeliver
  • Non-Manipulative Selling
  • Collaborative Selling
  • The Dollars and Sense of Exceptional Service Delivery

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