RICK BARRERA

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$15,001 to $25,000
 
TRAVELS FROM: California

VIDEOS:

SPEECH TITLES AND/OR TOPICS

  • Overpromise and Overdeliver
  • Touchpoint Branding
  • E-Business
  • Strategic Business Design
  • Intellectual Capital
  • Fast Forward
  • Warp Speed
  • Rethinking Customer Service
  • Collaborative Selling
  • Peak Performance

Categories

Customer Service | Ecommerce/Internet | Sales | Strategic Planning

Biography

In 1981 Rick Barrera founded his consulting and training firm to identify and teach the distinctions peak performers make to produce exceptional results. He first applied these principles to sales and service organizations, writing three books in the process: Non-Manipulative Selling, Collaborative Selling, and the self-published Dollars and Sense of Exceptional Service Delivery.

Rick Barrera has recently finished his fourth book, Overpromise and Overdeliver (December 2004). It is an old cliché in business that smart companies under-promise and over-deliver, but in today's crowded market, Rick says, "That's a one way ticket to oblivion!" Rick Barrera pulled his many years' experience together and articulated an essential business concept centered on branding, but touching every part of a business. Overpromise and Overdeliver explains why it is critical to develop a radically differentiated brand promise and why alignment of product, systems, and "Human TouchPoints" is essential to rapid brand building.

In his consulting work with sales and service teams in the corporate world, Rick Barrera discovered that in most cases peak performance was thwarted by the processes, systems and structures in which most people worked. He focused his research on these issues and soon developed a body of work entitled Fast Forward: Embracing the Challenges of the 21st Century. In his Fast Forward work, Rick Barrera shows organizations why the mindsets, systems and processes used in the past will not win never-satisfied customers in a marketplace where supply exceeds demand. He then helps companies redesign systems to move fast forward in this new hyper-competitive space.

Rick Barrera discovered that often a company's strategy is outdated or inappropriate for their competitive environment, so he invented a strategy creation process designed to leapfrog the competition by moving at "Warp Speed." Rick Barrera was one of the first speakers to see the possibility for creating untold wealth by unleashing the value of Intellectual Capital. Rick Barrera's newest speech, "E-Business: The New Economics of Information" was born when the Internet and the network economy threatened virtually every incumbent by obliterating the tradeoffs between the economics of information and the economics of matter.

Each year he delivers over 100 keynote addresses to companies such as Abbott Labs, AT&T, AutoZone, Caterpillar, IBM, Intel, Merrill Lynch, Tupperware International, and Xerox. Because he continues to consult a with a few select clients each year, his material is always relevant, fresh and grounded in the current realities of the marketplace.

BOOKS    Search For A Book

  • Overpromise and Overdeliver
  • Non-Manipulative Selling
  • Collaborative Selling
  • The Dollars and Sense of Exceptional Service Delivery

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Michael Dart

Michael Dart is a private equity partner with global management consulting firm, A.T. Kearney. He is the co-author of The New Rules of Retail, a guide to succeeding in the modern retail environment.

In his more than twenty years of
More>>

Sergio Zyman
"Selling more stuff to more people more often for more money more efficiently(TM)" defines marketing success for Sergio Zyman, the man who put the fizz back in Coca-Cola's fortunes, founded a preeminent marketing strategy firm, and authored four books, including
More>>

Michael Rounds
Whether you are planning a keynote presentation, breakout session, seminar, all day workshops, or multi-day training, you want the best presentation possible for your attendees. Unlike some speakers who merely talk about a subject, Mike Rounds actively lives his.
More>>

Bebo White

Bebo White is a Departmental Associate (Emeritus) at the SLAC National Accelerator Laboratory, the U.S. national laboratory for high-energy physics and basic energy science at Stanford University. Working as a computational physicist, he first became involved
More>>


TRANSLATE:
Cartier's achievements in Fine fake rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. Its past as an inventor and designer has given rise to a style that favours volume and shapes. The same swiss replica watches drive can be seen in the Maison's technical concepts: their freedom and importance have enabled Cartier to revolutionise the representation of time with replica watches Watchmaking pieces that adhere to the rolex replica Manufacture's highest standards.