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Ecommerce/Internet | Retail | Strategic Planning


Martin Anderson has been on the Babson faculty since 1996, teaching in the MBA Program and at the School for Executive Education. His courses have included Global Supply Chain Management, Retailing in the Networked Economy, and Extended Enterprise Management. Mr. Anderson is responsible for "extended enterprise management" programs at Babson--a rapidly growing area that views demand and supply chains as unified emerging industry systems that link markets and supply chains. He has piloted innovative research and teaching methods in these areas.

Mr. Anderson conducts executive education programs worldwide in Strategy, Leadership, Technology, and Operational Implementation for large companies and for start-ups. Before joining Babson, he had more than 20 years of business experience in market development, technology management, and supply chain management. He has worked with companies on linking markets to operations in more than 30 nations, and has researched the information technology that links organizations across industries. He has helped launch several start-ups and has helped turn around several global companies.

Martin Anderson's clients have included: Home Depot, Compaq, EMC, Lucent, J. Walter Thompson, Mullen Advertising, Sodexho, PDVSA, Infinion, Siemens, Inchcape, BMW, SONY, ABB, Sun,, Schwans Sales Enterprises, Gemplus, Novell, Cadbury-Schweppes, Whirlpool, General Motors, Andersen Consulting, JP Morgan, Ford, the National Auto Dealers Association, and a number of other retail companies. He has advised governments around the world on technology and competitive policy, has testified many times before the U.S. Congress, has advised two White Houses and the European Parliament, and has managed two research programs at MIT.

Mr. Anderson also has industry expertise in automotive, consulting, electronics, high technology, manufacturing, and retail. He has appeared in a variety of global news media, including Jim Lehrer News Hour, NPR, The New York Times, The Wall Street Journal, and the Boston Globe.

Martin Anderson received an A.B. from Brown University and an M.B.A. from Harvard University.

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