Guy Kawasaki's new book "Reality Check" hits the stands

"Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition" is the newest book authored by multiple-best-selling-book author Guy Kawasaki. Reality Check is Guy's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory.

Guy is known for his unique and compelling stage presence; his name often appears on many publications' lists of the best business presenters and the most popular corporate speakers. Despite all his speaking accolades, he considers himself primarily a businessperson who happens to give speeches, and not really a "professional" speaker. For Guy, real-world experience and the lessons it brings are what count! And his unique sense of humor, willingness to share his honest opinion, and "tell it like it is" style make him a repeat favorite with many audiences.

"Reality Check" includes such gems as Guy's suggestions on how to hire and fire wisely, how to attract investors to your project, how to spot common business lies, and how to really make sure your company gets basic customer service right. He also includes his own recipe for delivering a great presentation, and his suggestions on how to effectively influence others in a positive way.

The book is also peppered with guest chapters and recent interviews with top business leaders and advisors, bringing a variety of perspectives to the reader. Guy asks these guests to give the reader advice on current issues, to describe upcoming trends, or to divulge secrets about their own successes and the lessons they've learned along the way.

Some of Guy's previous bestsellers include "The Art of the Start", "Rules for Revolutionaries", and "How to Drive your Competition Crazy". Guy is also one of the top 50 most popular bloggers worldwide. His newest business venture is Alltop (http://alltop.com), an online 'magazine rack' of the best sites on a wide variety of topics.

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